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<strong>Moving to a Subscription Business Model Can Be Hugely Lucrative--But Also Quite Risky. Bestselling Author Robbie Baxter Offers a Step-by-Step Blueprint to Improve Your Odds of Success</strong><br /><br />Everyone wants to build a business based on the long-term relationship with the customer, but few businesses know exactly how to do it. In <em>The Forever Transaction, </em> Robbie Kellman Baxter tells you how to make the vision a reality. Whether you call it membership, subscription, or true customer-centricity, The Forever Transaction is the handbook you need for making it happen.<br /><br />Inside, you'll receive not just the inspiration, but also the tools and insight you need to take action in your own business, no matter what industry you're in. Baxter has unparalleled breadth of knowledge, working with a huge range of organizations in charting their strategies to 'forever' relationships. Here she identifies and shares her experiences, along with actionable steps for succ