Free download ebook for pc The Patron Way: From

The never-before-told story of Patron Tequila--the brand that revolutionized an industry <i> <b>How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico</b> </i><br /><br /><i>The Patron Way</i> details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of the business--from the brand's iconic bottle to designing the sexy and attention-getting outfits worn by the famous